John Morrison Motors Limited first opened its doors for business in 1984 operating from a small garage on the Cork Road in Cahir, Co.Tipperary. The business has seen many different franchises down through the years including Rover, Honda, SEAT, FSO, Isuzu, Suzuki and Mitsubishi and since 1991 a highly successful franchise in BMW. As the decade progressed, the BMW marque began to establish itself at the forefront of the prestige car market in Ireland and our volumes grew accordingly.

The garage was redeveloped in 1999 still on the Cork Road in Cahir. Over the years we have developed and expanded the showroom facilities and the business has succeeded in attracting loyal customers from Tipperary and Kilkenny, as well as neighbouring counties Cork, Waterford, Limerick.

Quite a few members of staff have been with the company for many years, and it is their commitment and experience that have enabled us to deliver the very best in terms of customer service over the years. In all recent surveys of customer satisfaction levels within the BMW Dealer Network, carried out by an independent agency on behalf of BMW Group, we are always ranked towards the top in Ireland.

The launch of the new MINI by BMW in 2001 provided us with another opportunity, as we were awarded the franchise and the success of the new MINI has been quite remarkable.

We conduct our business with integrity and enthusiasm, strongly influenced by the philosophies of what is very old and well established family business. The BMW range has continued to expand the depth of models on offer, which has served to increase demand for the brand.

Morrison BMW is an intimate dealership where each customer gets sufficient time and is listened to. We have always embraced and invested in new technology within the business and our new website is the latest move in this direction.

We intend to develop the features and functionality of the site quite a bit more over the coming months, and any feedback, suggestions or ideas are very welcome. Certainly, we believe that little can match the Approved Used Car search engine within the site, and if we don’t have exactly what you are looking for, we should be able to find it for you. Please email us at info@morrisonbmw.ie accordingly, thank you for your visit to our site, and be assured of our best possible attention at all times.

Best Regards,
John Morrison, Chairman Morrison BMW
Gary Morrison, Dealer Principal, Morrison BMW